Flashy Group is proud to support the launch of Gold Fest, a major new gaming campaign by GAMEE featuring $500,000 in gold-backed rewards, setting a new benchmark as the largest prize pool ever introduced within Telegram gaming.
Now live inside the GAMEE Telegram app, Gold Fest introduces a fundamentally new approach to digital incentives that rewards participation at scale rather than concentrating rewards among a small number of winners. Through gameplay, quests, and referrals, users accumulate value based on their level of engagement within the ecosystem.
Participants earn Energy by interacting with games and completing in-app challenges, allowing them to progress across the Prize Board. Along the way, users collect Gold Points, which determine their proportional share of the total reward pool. At the end of the event, these points are converted into gold-backed Flashy Gold tokens, distributed directly to users’ TON wallets via the Flashy app.
The campaign is supported by the TON Foundation and powered by Flashy Gold and nGRND, bringing together consumer gaming, blockchain infrastructure, and real-world asset backing into a single, unified experience.
Gold Fest represents a major step forward in the emergence of the Play-for-Gold model, where real-world assets replace traditional digital rewards. By anchoring incentives in gold, an asset universally understood and trusted, the model introduces a more stable and compelling foundation for user engagement across digital platforms.
With over 119 million registered users and more than 10 billion gameplay sessions historically, GAMEE provides one of the most powerful distribution layers in Web3. Telegram’s frictionless onboarding and viral mechanics further amplify this reach, positioning Gold Fest as a key milestone in bringing real-world asset rewards to a global consumer audience.
nGRND’s infrastructure enables tokenized exposure to in-ground gold reserves, allowing value to be brought on-chain without requiring extraction. This approach supports a more sustainable model for asset-backed digital economies, aligning economic participation with ESG-driven principles.
“Gold Fest is about taking something whose value everyone already understands — namely gold — and making it accessible in a completely new way,” said Martin Zakovec, CEO of GAMEE. “Rather than a small number of winners, we’ve built a system where everyone who participates earns a share. It’s simple, transparent, and designed for how people actually play our games on Telegram.”
“We’re excited to contribute to what we believe is the largest RWA activation ever on Telegram,” said Michael Gord, CEO of Flashy. “Gold Fest marks a turning point, where real-world assets begin powering digital experiences at scale. At Flashy, we see this as the beginning of mainstream adoption for RWA-backed rewards across global consumer networks.”
Designed for instant accessibility, Gold Fest allows users to join directly through Telegram without downloads or complex onboarding, lowering the barrier to entry for millions of participants worldwide.
As the campaign rolls out, it highlights a broader transformation underway across digital ecosystems, where engagement is no longer rewarded with abstract points, but with assets that carry real, enduring value.
Users can participate in Gold Fest today via the GAMEE Telegram app: https://t.me/gamee
About GAMEE
GAMEE, founded in 2015, is a subsidiary of AlphaTON Capital and Animoca Brands. The platform focuses on onboarding mass audiences into Web3 through highly engaging mobile gaming experiences. With over 119 million registered users and more than 10 billion gameplay sessions, GAMEE has become one of the leading consumer gaming platforms in the blockchain space. Its WATCoin airdrop introduced over 4 million wallets to the TON ecosystem. GAMEE has partnered with leading Web3 communities including Azuki, Mocaverse, Notcoin, The Sandbox, and Cool Cats.
About Flashy Group
Flashy Group is building the For-Gold Economy, a network of consumer applications that reward users with gold-backed digital assets for participation across gaming, social platforms, and digital engagement. Through products like Dig It Gold Game, Flashy Social, and Flashy Finance, Flashy is establishing gold as the next-generation incentive layer for the internet, aligning user behaviour with real-world value.
About nGRND
nGRND Inc. is a land management and sustainability company focused on enabling the monetization of verified gold resources without extraction. By introducing tokenized access to in-ground gold reserves alongside ESG-based climate initiatives, nGRND supports a transition toward more sustainable, asset-backed digital economies.